Dan Herman
Dr. Dan Herman, a globally renowned strategy consultant, an author and a lecturer, is the author of "Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding" ( http://www.outsmart-mba-clones.com ). The book is available from amazon.com.
Articles by this Author
Is Your Company Underachieving Because You Set Goals Before Mapping Opportunities?
- By Dan Herman
- Published 05/18/2008
- Marketing
- Unrated
During your annual planning ritual - do you study and analyze the current situation in your market and then move on straight to setting your goals Thought so
Can Short-Term Brand "Candidate Obama" Transform Successfully Into Long-Term Brand "President Obama"?
- By Dan Herman
- Published 05/18/2008
- Marketing
- Unrated
A spate of recent articles about the Obama brand have, in my view as an expert on marketing, neglected the brand's strategy and focused its verbal or visual expressions But far more important is the distinction between the short-term brand, "Candidate Obama," and the long-term brand, "President Obama